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Coca-Cola Stock (KO) Dips Despite Health-Conscious Mini-Can Strategy
Coca-Cola Stock (KO) Dips Despite Health-Conscious Mini-Can Strategy
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BTCCSquare news:
Coca-Cola shares (KO) declined 1% to $66.13 despite announcing plans to introduce 7.5-ounce mini-cans targeting health-conscious consumers. The single-serve format, priced at $1.29 per can with 90 calories, will launch in U.S. convenience stores by early 2026—a MOVE aimed at countering declining volume sales.
The beverage giant's strategy reflects shifting consumer preferences toward portion control and calorie awareness. While mini-cans have long been available in multipacks at grocery stores, this marks Coca-Cola's first major push for single-serve distribution in convenience channels.
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